{"title":"Superbon — Chips from Madrid","description":"\u003ch2\u003eSuperbon: Chips de Madrid – Spain meets Belgium\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSuperbon Chips de Madrid\u003c\/strong\u003e, founded in Brussels in 2012 by Philippe Emmanuelli, is now known for its magnificent Spanish chips, free from flavor enhancers and preservatives. Superbon, Chips de Madrid, potato chips are available in classic salted, salt and pepper, fiery Pimentón de la Vera, black truffle, or Herbs de Provence varieties. Discover the secret of their unique crunch.\u003cbr\u003e\u003cbr\u003e\u003cspan data-mce-mark=\"1\"\u003eSuperbon is the little sister of the drying specialist Supersec (super dry). With Supersec, the former chef of the Belgian restaurant Café des Spores, dedicated to mushroom cuisine, realized his concept of removing water from high-quality fresh products, thus making them available year-round without loss of quality. Naturally, exotic mushrooms like black trumpet, morels, shiitake, but also chanterelles and porcini, were his first products. Dried seaweed and dried fruits soon followed. However, Philippe Emmanuelli didn't want to establish an elite brand with Supersec, but also offer products for everyday needs. Thus, the team around the charismatic chef selects excellent and universal products in an environment where remarkable quality, goodwill, and amiability are fundamental values. They reinvent products deeply rooted in Belgian culture by enriching them where they know best: quality, originality, meaningfulness, and aesthetics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan data-mce-mark=\"1\"\u003eSuperbon | magnificent potato chips\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAnd since Belgians love potatoes, whether as frites (French fries) or chips, it was a natural next step to offer fried, and thus in a way dried, potatoes. So Philippe Emmanuelli set out to find truly good chips. He found them in the chip capital, in La Chueca, a district of Madrid, with the del Pozo family. \u003c\/span\u003e\u003cspan\u003eFreshly harvested, hand-selected Spanish potatoes are first washed in the small factory and then sliced thinly before being fried in sunflower oil until truly crispy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-mark=\"1\"\u003eSuperbon Chips de Madrid are not too thin, incredibly crispy, and have an incomparable potato flavor, all without flavor enhancers, preservatives, or artificial colors. They owe their vibrant design, which makes them stand out on the chip shelf, to the Brussels illustrator Greg Ewing. The chips from the Belgian brand Superbon Chips de Madrid are honest, super good Spanish potato chips with a French slogan: \"La qualité a toujours raison\" – Quality is always right. Super dry, super good, super clever!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"superbon-chips-de-madrid-salz","title":"Madrid Chips – Salt","description":"\u003ch2 id=\"speakable-headline\"\u003eChips de Madrid Sea Salt, crispy potato chips from La Chueca\u003c\/h2\u003e\n\n\u003cblockquote id=\"speakable-summary\"\u003e\n\n  \u003cp\u003eSuperbon's Chips de Madrid Sea Salt are Spanish potato chips from Madrid's La Chueca district, fried in sunflower oil and seasoned only with salt. No flavor enhancers, no mass-produced chips – handmade crispy slices with three ingredients in a 125g bag.\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003cp id=\"speakable-definition\"\u003e\u003cstrong\u003eChips de Madrid Sea Salt\u003c\/strong\u003e are handmade Spanish potato chips from Superbon, a Belgian brand that has been producing them in the small family-run workshop of the del Pozo family in La Chueca since 2012. Thinly sliced potatoes, fried until crispy in sunflower oil and sprinkled with salt while still warm. Three ingredients, no frills. Gluten-free, vegan, lactose-free – the most honest kind of chip you can imagine.\u003c\/p\u003e\n\n\u003ch3\u003eGolden yellow with a pure potato soul\u003c\/h3\u003e\n\u003cp\u003eWhen you open the bag, you are first greeted by the warm aroma of potatoes – fried, slightly sweet, without the artificial aftertaste that industrial chips so often bring with them.\u003c\/p\u003e\n\u003cp\u003eThe slices are golden yellow, not paper-thin, but with substance. They have a good crunch when bitten, and on the tongue you first taste the pure potato, followed by a slight wave of salt. Honest chips that have nothing to prove and are exactly for that reason so good.\u003c\/p\u003e\n\u003cp\u003eWhat matters here is what is not inside: no flavor enhancers, no flavorings, no colorings or preservatives. If you like that, we also have \u003ca href=\"\/en\/collections\/nuesse\"\u003enuts\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/salzgebaeck\"\u003esalted snacks\u003c\/a\u003e in the same spirit – without industrial tricks, with character.\u003c\/p\u003e\n\n\u003ch3\u003eThe bag for your evening tapas round\u003c\/h3\u003e\n\u003cp\u003eSea salt chips work as a classic in every tapas bowl – and just as well as crunchy crumbles in the kitchen.\u003c\/p\u003e\n\u003cp\u003eOf course, they belong to the Spanish tapas round with Manchego, chorizo, olives, and pickled anchovies – simply put them in a bowl, and you're done. But also try dipping them in a strong aioli or hummus, crumbled as a crunch over a tomato salad with sherry dressing, or simply in a picnic basket alongside cheese and bread.\u003c\/p\u003e\n\u003cp\u003eThey taste the crispiest when freshly opened – and in good company, a bag is emptied quickly.\u003c\/p\u003e\n\u003cp\u003eWhen stocking up, it's worth combining several varieties – perhaps the \u003ca href=\"\/en\/products\/superbon-chips-de-madrid-trueffel\"\u003etruffle version\u003c\/a\u003e for a more refined moment or the piment chips if you want it spicier. \u003ca href=\"\/en\/collections\/superbon-chips-de-madrid\"\u003eAll Superbon varieties\u003c\/a\u003e are clearly listed side-by-side, each with its own character, all from the same small workshop in Madrid.\u003c\/p\u003e\n\n\u003ch3\u003eThe del Pozo family in Madrid's chip district\u003c\/h3\u003e\n\u003cp\u003eThe chips come from the small workshop of the del Pozo family in La Chueca, the district in the center of Madrid that is considered the \"chip capital\" of Spain.\u003c\/p\u003e\n\u003cp\u003eFreshly harvested Spanish potatoes are washed, hand-selected, cut into thin slices, and fried in sunflower oil until they have just the right golden color. The salt is added while they are still warm, and then the finished chips go into the 125g bag. Sunflower oil instead of palm oil, fresh potatoes instead of reconstituted french fry leftovers, no flavor tricks – the brand distinguishes itself not by talking, but by doing.\u003c\/p\u003e\n\u003cp\u003eThe Belgian brand Superbon was founded in 2012 by Philippe Emmanuelli in Brussels. From the very beginning, he wanted chips without any frills – just real potatoes, good oil, salt, nothing else. He found them with the del Pozo family in Madrid, who had already been frying Spanish potatoes for years.\u003c\/p\u003e\n\u003cp\u003eThe Belgian illustrator Greg Ewing gave the bags their unmistakable design: a guitar-playing Spanish bull in bold lithograph colors, which strikes a different pose for each variety. On the sea salt bag, he is swinging his guitar, with the French brand slogan below: “La qualité a toujours raison” – Quality is always right. Poster-style on the chip shelf, each bag like a small concert poster.\u003c\/p\u003e\n\u003cp\u003eMadrid makes the potatoes, Brussels the brand and the design, and in the end, the bag lands on your table. Hats off.\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071497429326,"sku":"047SUP0001","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-chips-de-madrid-salz.jpg?v=1774614953"},{"product_id":"superbon-chips-de-madrid-salz-und-pfeffer","title":"Chips de Madrid – Salt and Pepper","description":"\u003ch2 id=\"speakable-headline\"\u003eChips de Madrid Salt and Pepper, crispy potato chips from La Chueca\u003c\/h2\u003e\n\n\u003cblockquote id=\"speakable-summary\"\u003e\n\n  \u003cp\u003eSuperbon's Chips de Madrid Salt and Pepper are Spanish potato chips from Madrid's La Chueca district, fried in sunflower oil and sprinkled with salt and black pepper while still warm. Four ingredients in a 125g bag, featuring an authentic pepper accent instead of artificial flavoring.\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003cp id=\"speakable-definition\"\u003e\u003cstrong\u003eChips de Madrid Salt and Pepper\u003c\/strong\u003e are handmade Spanish potato chips from Superbon, seasoned with salt and black pepper. Produced since 2012 in the small workshop of the del Pozo family in La Chueca, Madrid's \"chip district.\" Thinly sliced potatoes, fried until crispy in sunflower oil, then sprinkled with the two seasonings. Gluten-free, vegan, lactose-free – the brand's bistro variety using real black pepper, not flavor imitations.\u003c\/p\u003e\n\n\u003ch3\u003eSalt and pepper on golden potato\u003c\/h3\u003e\n\u003cp\u003eThe first impression is a fragrance of roasted potatoes and freshly ground black pepper – warm, spicy, and just sharp enough for the first bite.\u003c\/p\u003e\n\u003cp\u003eThe slices are golden yellow like the salt variety, strewn with fine black peppercorns. They have bite and substance – what you notice first is the pure potato, then the salt kicks in, and right at the end, the pepper remains as a fine sting on the back of the palate. A seasoning that carries the character of a good bistro table – not intrusive, but present.\u003c\/p\u003e\n\u003cp\u003eWhat counts here is what is actually inside: no pepper flavoring from an industrial jar, but ground black pepper that still has a scent. For those who like snacks with character, we also offer \u003ca href=\"\/en\/collections\/nuesse\"\u003enuts\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/salzgebaeck\"\u003esalty snacks\u003c\/a\u003e in the same spirit – no flavor tricks, just authentic seasoning.\u003c\/p\u003e\n\n\u003ch3\u003eFrom the sofa to the charcuterie board\u003c\/h3\u003e\n\u003cp\u003eSalt and pepper chips work as a classic for tapas and charcuterie boards – and as a subtle contrast to anything with mild or creamy notes.\u003c\/p\u003e\n\u003cp\u003eOf course, they are a classic accompaniment to a charcuterie board, cheese, or small appetizers – just pour them into a bowl, and you're done. But also try them as crunchy crumbs over an avocado salad, with a creamy cream cheese dip with chives, or simply in a picnic basket alongside salami and a piece of bread.\u003c\/p\u003e\n\u003cp\u003eThey taste crispest when freshly opened – and in good company, a bag is emptied quickly.\u003c\/p\u003e\n\u003cp\u003eIn your pantry, they go well alongside the \u003ca href=\"\/en\/products\/superbon-chips-de-madrid-salz\"\u003esalt variety\u003c\/a\u003e for a simpler note – one quiet, the other with a pepper accent. Those who wish to choose from the entire brand will find \u003ca href=\"\/en\/collections\/superbon-chips-de-madrid\"\u003eall varieties of Superbon\u003c\/a\u003e in a small selection, each with its own character.\u003c\/p\u003e\n\n\u003ch3\u003eThe del Pozo family and black pepper\u003c\/h3\u003e\n\u003cp\u003eThe pepper variety also comes from the del Pozo family workshop in La Chueca, the Madrid district known in Spain as the capital of potato chips.\u003c\/p\u003e\n\u003cp\u003eThe production follows the same principle as the salt variety: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. The difference lies in the final step – while still warm, salt and freshly ground black pepper are sprinkled over the chips in the exact amount to complement the potato without masking it.\u003c\/p\u003e\n\u003cp\u003eLike all Superbon varieties, the pepper version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without fluff, made with honest ingredients. For the pepper, this means real ground pepper instead of flavor imitations – a rare gesture in the world of mass-market chips.\u003c\/p\u003e\n\u003cp\u003eThe salt and pepper bag bears Greg Ewing's unmistakable trademark – the guitar-playing Spanish bull in bold lithograph colors. As with every variety, he shows a unique pose here, and below it is the French slogan \"La qualité a toujours raison\" – Quality is always right. Poster-style on the shelf, every bag like a small concert poster.\u003c\/p\u003e\n\u003cp\u003ePotato, salt, pepper – that is all it takes for a bag full of character. Hats off.\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071497560398,"sku":"047SUP0002","price":2.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-salz-pfeffer-chips-de-madrid.png?v=1777381691"},{"product_id":"superbon-chips-de-madrid-piments","title":"Madrid Chips – Peppers","description":"\u003ch2 id=\"speakable-headline\"\u003eChips de Madrid Piments, spicy potato chips from La Chueca\u003c\/h2\u003e\n\n\u003cblockquote id=\"speakable-summary\"\u003e\n\n  \u003cp\u003eSuperbon's Chips de Madrid Piments are Spanish potato chips from Madrid’s La Chueca district, fried in sunflower oil and seasoned with a fiery blend of paprika and cayenne pepper. The spicy variety of the brand in a 125g bag, featuring a \"BAM!\" stamp on the packaging.\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003cp id=\"speakable-definition\"\u003e\u003cstrong\u003eChips de Madrid Piments\u003c\/strong\u003e are handmade chili chips by Superbon, seasoned with paprika and cayenne pepper. Produced since 2012 in the small family workshop of the del Pozo family in La Chueca, Madrid's \"chip district.\" Thinly sliced potatoes, fried until crispy in sunflower oil, and sprinkled with the spice blend while still warm. Gluten-free, vegan, lactose-free – the spicy version of the brand.\u003c\/p\u003e\n\n\u003ch3\u003ePaprika red with a cayenne echo\u003c\/h3\u003e\n\u003cp\u003eThe smell alone makes it clear what this is all about: paprika, cayenne, roasted potatoes – warm, spicy, with a distinct heat in the background.\u003c\/p\u003e\n\u003cp\u003eThe slices are coated in red, almost strikingly so – golden-yellow potato beneath a dense layer of paprika powder and ground cayenne pepper. They are crispy and full-bodied when they break, and on the tongue, the paprika aroma hits first, followed by a heat that builds towards the back of the palate – not brutal, but a steady crescendo, Mediterranean rather than Asian in style.\u003c\/p\u003e\n\u003cp\u003eHere, what’s inside really counts: no artificial flavoring powder for fake heat, but a genuine spice blend of paprika and cayenne. If you like snacks with character, you’ll also find \u003ca href=\"\/en\/collections\/nuesse\"\u003enuts\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/salzgebaeck\"\u003esavory snacks\u003c\/a\u003e of the same spirit in our shop – no flavor tricks, just real seasoning.\u003c\/p\u003e\n\n\u003ch3\u003eHeat for movie nights and snack time\u003c\/h3\u003e\n\u003cp\u003eChili chips are a spicy classic for tapas and snack bowls – and provide a great contrast to anything with mild, creamy, or cool flavors.\u003c\/p\u003e\n\u003cp\u003eThey are, of course, the spicy classic for the snack bowl, alongside olives, Manchego, and small cubes of tortilla – simply pour into a bowl and serve. But also try the chili chips crumbled over a chilled gazpacho as a crunchy topping, paired with a creamy avocado dip, or simply served with grilled summer vegetables, where the heat balances the roasted flavors.\u003c\/p\u003e\n\u003cp\u003eThey taste their spiciest when freshly opened – and in good company, a bag is emptied quickly.\u003c\/p\u003e\n\u003cp\u003eIn your pantry, they look great next to the \u003ca href=\"\/en\/products\/superbon-chips-de-madrid-salz\"\u003esalted variety\u003c\/a\u003e for a milder alternative – one calm, the other with fire. If you want to choose from the entire brand range, you will find \u003ca href=\"\/en\/collections\/superbon-chips-de-madrid\"\u003eall varieties of Superbon\u003c\/a\u003e in a small selection, each with its own character.\u003c\/p\u003e\n\n\u003ch3\u003eThe del Pozo family and the fire of Madrid\u003c\/h3\u003e\n\u003cp\u003eThe Piments variety also comes from the workshop of the del Pozo family in La Chueca, the Madrid neighborhood considered the \"chip capital\" of Spain.\u003c\/p\u003e\n\u003cp\u003eProduction follows the same principle as the salted version: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. In the final step, a spice blend of paprika powder and ground cayenne pepper is applied to the warm chips – in just the right amount to make the heat clear without overpowering the potato flavor.\u003c\/p\u003e\n\u003cp\u003eLike all Superbon varieties, the Piments version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without fluff, with honest ingredients. For the Piments, that means real ground cayenne and paprika, not flavoring powder – heat with substance.\u003c\/p\u003e\n\u003cp\u003eThe Piments bag features Greg Ewing’s most striking lettering in the entire series: a loud \"BAM!\" blazoned on the bag in bold lithographic colors, a visual echo of the heat inside. Below it is the French slogan \"La qualité a toujours raison\" – Quality is always right. Poster-style on the shelf, a bag that pops to the eye before you even open it.\u003c\/p\u003e\n\u003cp\u003ePotato, paprika, cayenne – and a \"BAM!\" on the bag. Olé!\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071497658702,"sku":"047SUP0003","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-chips-madrid-piment.jpg?v=1774615678"},{"product_id":"superbon-chips-de-madrid-trueffel","title":"Chips from Madrid – Truffle","description":"\u003ch2 id=\"speakable-headline\"\u003eChips de Madrid Truffle, crispy truffle chips from La Chueca\u003c\/h2\u003e\n\n\u003cblockquote id=\"speakable-summary\"\u003e\n\n  \u003cp\u003eSuperbon's Chips de Madrid Truffle are crispy truffle chips from the La Chueca district of Madrid: Spanish potatoes fried in sunflower oil, seasoned with real black summer truffle and truffle aroma. A sophisticated variety from the brand that you will recognize by the scent as soon as you open the bag.\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003cp id=\"speakable-definition\"\u003e\u003cstrong\u003eChips de Madrid Truffle\u003c\/strong\u003e are crispy Spanish potato chips from Superbon made with real black summer truffle and truffle aroma. Produced since 2012 in the small workshop of the del Pozo family in La Chueca, Madrid's \"chip district.\" Thinly sliced, fried in sunflower oil, and coated with truffle notes that are not overpowering, but rather complement the potato flavor. Gluten-free, vegan, lactose-free – the brand's sophisticated variety in a 125g bag.\u003c\/p\u003e\n\n\u003ch3\u003eBlack truffle on golden potato\u003c\/h3\u003e\n\u003cp\u003eThe scent alone tells of black summer truffle: warm, earthy, with that slightly mossy touch that defines high-quality mushroom aromas.\u003c\/p\u003e\n\u003cp\u003eThe slices are darker in color than the salt variety, with fine specks where the truffle powder adheres. With the first bite, they melt delicately on the tongue – first the truffle scent opens up, then the salt, and finally the potato flavor arrives. A calm aromatic profile that does not seem intrusive – the truffle accompanies the potato without overpowering it.\u003c\/p\u003e\n\u003cp\u003eWhat counts here is the taste: no artificial flavoring, no imitation. The truffle aroma in the bag works in tandem with the real summer truffle, which appears right next to it on the ingredients list. For those who like snacks with character, we also offer \u003ca href=\"\/en\/collections\/nuesse\"\u003enuts\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/salzgebaeck\"\u003esavory crackers\u003c\/a\u003e from honest manufacturers.\u003c\/p\u003e\n\n\u003ch3\u003eFrom movie night to mushroom soup\u003c\/h3\u003e\n\u003cp\u003eTruffle chips as a snack – that is the obvious answer. It gets more interesting when you use them in the kitchen as well: as a topping, as crunch, as an aromatic element.\u003c\/p\u003e\n\u003cp\u003eOf course, chips are primarily a snack – on the sofa, on movie night, just straight out of the bag. But try the truffle variety crumbled over a fried egg, as a crunchy element on a creamy mushroom soup, or served with a ripe Brie. This is where the truffle reveals an entirely different side.\u003c\/p\u003e\n\u003cp\u003eIn the pantry, they sit well alongside the \u003ca href=\"\/en\/products\/superbon-chips-de-madrid-salz\"\u003esalt variety\u003c\/a\u003e – one crisp and honest, the other sophisticated and dark. For those who want to choose from the entire brand, you can find \u003ca href=\"\/en\/collections\/superbon-chips-de-madrid\"\u003eall Superbon varieties\u003c\/a\u003e in a small selection, each with its own character.\u003c\/p\u003e\n\n\u003ch3\u003eThe del Pozo family and the black summer truffle\u003c\/h3\u003e\n\u003cp\u003eThe truffle variety also comes from the del Pozo family workshop in La Chueca, the Madrid neighborhood considered the chip capital of Spain.\u003c\/p\u003e\n\u003cp\u003eProduction follows the same principle as the salt variety: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. The difference lies in the finish – instead of just salt, dried powder from black summer truffle is added to the chips, further refined with a truffle aroma that holds the note and does not fade inside the bag.\u003c\/p\u003e\n\u003cp\u003eLike all Superbon varieties, the truffle version belongs to the Belgian brand that Philippe Emmanuelli founded in Brussels in 2012. His standard: chips without frills, but with real ingredients. For the truffle variety, that means real summer truffle instead of just an imitation aroma – a rare gesture in the world of premium chips.\u003c\/p\u003e\n\u003cp\u003eThe truffle bag comes in dark violet, one of the most vibrant colors from Greg Ewing's design language. The guitar-playing Spanish bull is featured on this bag as well, underneath the French slogan \"La qualité a toujours raison\" – Quality is always right. You will immediately spot the violet variety on the shelf among the lighter-colored bags – it stands out like a concert poster with a night theme.\u003c\/p\u003e\n\u003cp\u003ePotato, summer truffle, a little salt – and a violet bag full of aroma the moment you open it. Impressive.\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071497888078,"sku":"047SUP0004","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-chips-madrid-trueffel.jpg?v=1774615480"},{"product_id":"superbon-chips-de-madrid-herbes-cretoises","title":"Chips de Madrid – Cretan Herbs","description":"\u003ch2 id=\"speakable-headline\"\u003eChips de Madrid Herbes Crétoises, crispy herb chips from La Chueca\u003c\/h2\u003e\n\n\u003cblockquote id=\"speakable-summary\"\u003e\n\n  \u003cp\u003eSuperbon's Chips de Madrid Herbes Crétoises are Spanish herb chips from Madrid's La Chueca district, seasoned with savory, thyme, rosemary, saffron, pepper, ginger, coriander, fennel, dill, mint, oregano, flax seeds, and sea salt flakes. The brand's herbal variety in a 125g bag.\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003cp id=\"speakable-definition\"\u003e\u003cstrong\u003eChips de Madrid Herbes Crétoises\u003c\/strong\u003e are handmade Spanish herb chips by Superbon featuring a Mediterranean spice blend. Produced since 2012 in the small workshop of the del Pozo family in La Chueca, Madrid's \"chip district.\" Thinly sliced potatoes, fried until crispy in sunflower oil, and dusted with Cretan herbs and sea salt flakes. Gluten-free, vegan, lactose-free—the brand's Mediterranean variety, where every herbal note can be tasted.\u003c\/p\u003e\n\n\u003ch3\u003eHerbs like a Cretan summer breeze\u003c\/h3\u003e\n\u003cp\u003eTwo seconds after opening the bag, you know what’s coming: a bouquet of rosemary, thyme, and oregano, accompanied by a warm trace of pepper and the salty echo of sea salt flakes.\u003c\/p\u003e\n\u003cp\u003eThe chips are golden yellow with green and brown specks where the herb powder adheres. With the first bite, thyme and rosemary spread out, then comes the delicate note of saffron, followed by ginger and coriander as a lingering finish—a small journey to Crete in every piece.\u003c\/p\u003e\n\u003cp\u003eWhat counts here is what’s actually inside: not abstract herb flavoring from an industrial jar, but a genuine Mediterranean blend with twelve components plus flax seeds. For those who like snacks with character, we also offer \u003ca href=\"\/en\/collections\/nuesse\"\u003enuts\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/salzgebaeck\"\u003esalty snacks\u003c\/a\u003e in the same spirit—no artificial tricks, just real seasoning.\u003c\/p\u003e\n\n\u003ch3\u003eCretan seasoning for cheese and mezze\u003c\/h3\u003e\n\u003cp\u003eHerbes Crétoises chips are the Mediterranean flavor boost in a snack bag—they pair well with mild cheeses, small mezze plates, and anything meant to taste like a summer vacation.\u003c\/p\u003e\n\u003cp\u003eOf course, they are the herb classic for a cheese board with Manchego, halloumi, and a piece of feta—simply pour into a bowl and serve. But also try them crumbled over a cucumber yogurt dip, with an eggplant spread, or simply with a couscous salad with pomegranate seeds, where the herbs maintain the Mediterranean theme.\u003c\/p\u003e\n\u003cp\u003eThe herbs release their aromas most intensely when freshly opened—and in good company, a bag is quickly finished.\u003c\/p\u003e\n\u003cp\u003eIn the pantry, they sit well alongside the \u003ca href=\"\/en\/products\/superbon-chips-de-madrid-salz\"\u003esalted variety\u003c\/a\u003e for a simpler note—one quiet and clear, the other herbal and rich. Those who wish to choose from the entire brand will find \u003ca href=\"\/en\/collections\/superbon-chips-de-madrid\"\u003eall Superbon varieties\u003c\/a\u003e in a small selection, each with its own character.\u003c\/p\u003e\n\n\u003ch3\u003eThe del Pozo family and the Cretan herbs\u003c\/h3\u003e\n\u003cp\u003eThe herb variety also comes from the del Pozo family workshop in La Chueca, the Madrid district considered the \"chip capital\" of Spain.\u003c\/p\u003e\n\u003cp\u003eThe production follows the same principle as the salt variety: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. In the final step, a carefully composed herb blend is applied to the warm chips—savory, thyme, rosemary, saffron, black pepper, ginger, coriander, fennel, dill, mint, oregano, and flax seeds, plus sea salt flakes. A small trip to Crete, sprinkled onto a Spanish potato.\u003c\/p\u003e\n\u003cp\u003eLike all Superbon varieties, the Herbes Crétoises version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without fluff, made with honest ingredients. For these herb chips, that means a real herb blend instead of flavored powder—unusual for the world of mass-market chips.\u003c\/p\u003e\n\u003cp\u003eThe Herbes Crétoises bag features Greg Ewing's unmistakable design—the guitar-playing Spanish bull, framed in this version by stylized herbs. As with every variety, the motif shows a unique gesture; underneath is the French slogan \"La qualité a toujours raison\"—Quality is always right. Poster-style on the shelf, with bold lithographic colors for every flavor profile.\u003c\/p\u003e\n\u003cp\u003eSpanish potato, Cretan herbs, Belgian design—a little Mediterranean world in a bag. Finally!\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071498019150,"sku":"047SUP0005","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-chips-madrid-herbes-cretoises.jpg?v=1774615330"},{"product_id":"superbon-chips-de-madrid-seaweed","title":"Chips de Madrid – Seaweed","description":"\u003ch2\u003eSuperbon Chips with Seaweed – Chips de Madrid Seaweed\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSuperbon Seaweed Chips\u003c\/strong\u003e are incredibly crispy, Spanish \u003cstrong\u003epotato chips with seaweed\u003c\/strong\u003e. These are made from fresh potatoes, which are cooked by hand in sunflower oil until they have just the right golden-brown color. The Superbon Chips de Madrid Seaweed are not too thin, incredibly crispy, and have an incomparable potato flavor, all without flavor enhancers. The Superbon seaweed chips are gluten-free, vegetarian, vegan, and lactose-free. A very special treat!\u003c\/p\u003e\n\u003ch3\u003eSuperbon – Spanish potato chips with seaweed\u003c\/h3\u003e\n\u003cp\u003eThe Belgian brand Superbon was founded in 2012 by Philippe Emmanuelli, whose restaurant Ar Men Du was awarded a green star for sustainability by the Michelin Guide in 2020. As a sister brand to Supersec, which offers high-quality dried mushrooms, seaweed, and fruits, Superbon focused entirely on potato chips. But not just any chips. They had to be the best, completely free of flavor enhancers, artificial colors, and preservatives, yet still deliver a full and convincing flavor. In the vibrant trendy district of La Chueca in the center of Madrid, also known as the chip capital, the Belgian Philippe found the del Pozo family business, which has been making delicious chips from fresh, Spanish potatoes for generations. There, the thinly sliced potatoes are fried until crispy in good sunflower oil and, while still warm, sprinkled with seaweed before being packed into the stylish bags with the Spanish bull. The eye-catching design for the Seaweed Chips was contributed by the Belgian artist Greg Ewing.\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071502442830,"sku":"047SUP0006","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-seaweed-chips-de-madrid.jpg?v=1750982952"},{"product_id":"superbon-chips-de-madrid-gelbe-paprika","title":"Chips de Madrid – yellow pepper","description":"\u003ch2\u003eYellow Paprika Chips – Superbon Chips de Madrid\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePaprika Chips\u003c\/strong\u003e from \u003cstrong\u003eSuperbon\u003c\/strong\u003e \u003cstrong\u003eChips de Madrid\u003c\/strong\u003e are incredibly crispy Spanish potato chips seasoned with yellow paprika. We all know paprika chips, but these are seasoned with yellow paprika powder instead of the classic red, giving them a unique flavor. Of course, Superbon Paprika Chips are made from fresh potatoes, hand-cooked in sunflower oil until they are just the right golden brown. The delicate Paprika Chips Superbon Chips de Madrid are not too thin, incredibly crispy, and have an incomparable potato flavor, all without flavor enhancers. Superbon Paprika Chips are gluten-free, vegetarian, vegan, and lactose-free.\u003c\/p\u003e\n\u003ch3\u003eSuperbon – Spanish potato chips with yellow paprika\u003c\/h3\u003e\n\u003cp\u003eThe Belgian brand Superbon was founded in 2012 by Philippe Emmanuelli, whose restaurant Ar Men Du was awarded a green star for sustainability by the Michelin Guide in 2020. As a little sister of the Supersec brand, which carries high-quality dried mushrooms, algae, and fruits, all attention at Superbon was focused on potato chips. But not just any chips. They were to be the best, completely without flavor enhancers, artificial colors, or preservatives, but still fully convincing in taste. In the vibrant trendy district of La Chueca in the center of Madrid, also famous as the chip capital, the Belgian Philippe found the del Pozo family's company, which has been producing delicious chips from fresh, Spanish potatoes for generations. There, the thinly sliced potatoes are crisply fried in good sunflower oil and sprinkled with salt and yellow paprika powder while still warm, before being packed into the stylish bags with the large yellow paprika on them. The sensational design for the paprika chips was contributed by the Belgian artist Greg Ewing.\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071551267150,"sku":"047SUP0007","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-chips-madrid-gelbe-paprika.jpg?v=1774615174"},{"product_id":"superbon-chips-de-madrid-salt-vinegar","title":"Chips de Madrid – Salt \u0026 Vinegar","description":"\u003ch2 id=\"speakable-headline\"\u003eChips de Madrid Salt and Vinegar, tart and crunchy chips from La Chueca\u003c\/h2\u003e\n\n\u003cblockquote id=\"speakable-summary\"\u003e\n\n  \u003cp\u003eSuperbon’s Chips de Madrid Salt and Vinegar are Spanish potato chips from Madrid’s La Chueca district: fried in sunflower oil and seasoned with vinegar flavor and salt. A British-inspired variety from the brand in a 125g bag, with a tart and sharp character.\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003cp id=\"speakable-definition\"\u003e\u003cstrong\u003eChips de Madrid Salt and Vinegar\u003c\/strong\u003e are handmade Spanish potato chips from Superbon with vinegar flavor and salt. Produced since 2012 in the small workshop of the del Pozo family in La Chueca, Madrid's \"chips district.\" Thinly sliced potatoes, fried until crunchy in sunflower oil, and sprinkled with a seasoning blend of sodium acetate, salt, and natural flavoring. Gluten-free, vegan, lactose-free – the brand’s British-inspired variety, with that tart note that characterizes every pub classic as soon as you taste it.\u003c\/p\u003e\n\n\u003ch3\u003eBritish acid kick on Spanish potato\u003c\/h3\u003e\n\u003cp\u003eWhen you open the bag, the sharp note hits you first: vinegar aroma and salt, present in the scent immediately – bright, clear, and direct.\u003c\/p\u003e\n\u003cp\u003eThe chips are golden yellow with fine, whitish powder residues where the vinegar seasoning has adhered. They have a sharp, bright bite, dissolving on your tongue with that characteristic acidity – a concentrated vinegar note that dissipates quickly, followed by the salt profile and the potato base. A seasoning that wakes up the senses – typically British, untypically Spanish.\u003c\/p\u003e\n\u003cp\u003eGood to know: the tart note does not come from liquid vinegar, but from sodium acetate – the sodium salt of acetic acid. It delivers the vinegar taste to the chips as a powder without making them soggy, as liquid vinegar would destroy the crunch. This is how salt and vinegar chips are made across all brands.\u003c\/p\u003e\n\u003cp\u003eIf you like snacks with character, you will also find \u003ca href=\"\/en\/collections\/nuesse\"\u003enuts\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/salzgebaeck\"\u003esalty snacks\u003c\/a\u003e with the same spirit in our shop – honest seasoning without industry hype.\u003c\/p\u003e\n\n\u003ch3\u003ePub snacks for movie night and crunchy toppings\u003c\/h3\u003e\n\u003cp\u003eSalt and vinegar chips are the tart classic from the British pub – they go well with fish, potatoes in any form, and everything that calls for a clear, wake-up-the-palate note.\u003c\/p\u003e\n\u003cp\u003eOf course, they are the classic choice for a fish-and-chips vibe – when a bag of salt and vinegar is nearby, the pub atmosphere is instantly created. But try them crumbled over a cool herring salad as a crunch topping, with smoked salmon on pumpernickel, or simply with a potato salad, where the acidity balances the creaminess of the mayo.\u003c\/p\u003e\n\u003cp\u003eThe vinegar aroma is most intense when the bag is freshly opened – and in good company, a bag is emptied quickly.\u003c\/p\u003e\n\u003cp\u003eIn your pantry, they go well alongside the \u003ca href=\"\/en\/products\/superbon-chips-de-madrid-salz\"\u003esalt variety\u003c\/a\u003e for a simpler note – one quiet, the other with a clear acidity. If you want to choose from the entire brand, you will find \u003ca href=\"\/en\/collections\/superbon-chips-de-madrid\"\u003eall varieties from Superbon\u003c\/a\u003e in a small selection, each with its own character.\u003c\/p\u003e\n\n\u003ch3\u003eThe del Pozo family and the British echo\u003c\/h3\u003e\n\u003cp\u003eThe salt and vinegar variety also comes from the workshop of the del Pozo family in La Chueca, the Madrid neighborhood considered the potato chip capital of Spain.\u003c\/p\u003e\n\u003cp\u003eThe production follows the same principle as the salt variety: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. In the final step, a mixture of salt and vinegar flavoring is applied to the still-warm chips – precisely dosed so that the tart note remains clear without overpowering the potato.\u003c\/p\u003e\n\u003cp\u003eLike all Superbon varieties, the salt and vinegar version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without fluff, with honest ingredients – and an ingredient list without obfuscation when a flavoring is involved.\u003c\/p\u003e\n\u003cp\u003eThe salt and vinegar bag features an unusual twist in Greg Ewing's design language: instead of the Spanish bull with a guitar, an English sheep-herding bull adorns the bag – a small nod to the variety's British inspiration. Below it is the French slogan \"La qualité a toujours raison\" – Quality is always right. Poster-style on the shelf, with bold lithographic colors for each variety.\u003c\/p\u003e\n\u003cp\u003eSpanish potato, British note, Belgian design – an unusual blend in 125 grams. Cheers!\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071563030862,"sku":"047SUP0008","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-chips-de-madrid-salt-vinegar.jpg?v=1750984020"},{"product_id":"superbon-chips-de-madrid-jalapeno","title":"Chips from Madrid – Jalapeño","description":"\u003ch2 id=\"speakable-headline\"\u003eChips de Madrid Jalapeño, spicy potato chips from La Chueca\u003c\/h2\u003e\n\n\u003cblockquote id=\"speakable-summary\"\u003e\n\n  \u003cp\u003eSuperbon's Chips de Madrid Jalapeño are Spanish potato chips from the La Chueca district of Madrid: fried in sunflower oil and seasoned with jalapeño powder and green bell pepper powder. A green, crispy, and spicy version of the brand in a 125g bag.\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003cp id=\"speakable-definition\"\u003e\u003cstrong\u003eChips de Madrid Jalapeño\u003c\/strong\u003e are handmade Spanish potato chips by Superbon, seasoned with jalapeño powder and green bell pepper powder. Produced since 2012 in the small workshop of the del Pozo family in La Chueca, Madrid's \"chip district.\" Thinly sliced potatoes, fried until crispy in sunflower oil, and sprinkled with the spice blend while still warm. Gluten-free, vegan, and lactose-free—the brand's green spicy variety, with that signature kick that jalapeño lovers will recognize immediately.\u003c\/p\u003e\n\n\u003ch3\u003eJalapeño kick on a Spanish potato\u003c\/h3\u003e\n\u003cp\u003eThe intense aroma alone makes it clear that spiciness awaits—green, fresh, and with a distinct jalapeño character.\u003c\/p\u003e\n\u003cp\u003eThe slices are golden yellow with traces of green powder where the jalapeño and paprika blend clings to them. They have a robust, crispy bite, dissolving on your tongue first with notes of green bell pepper, followed by a jalapeño heat that builds toward the back—medium-spicy, not brutal, with that herbaceous freshness that defines a real jalapeño. A seasoning that appeals to spice lovers without overwhelming spice junkies.\u003c\/p\u003e\n\u003cp\u003eWhat counts here is what’s actually inside: ground jalapeño and green bell pepper powder, not synthetic flavorings from an industrial jar. If you appreciate snacks with character, you will also find \u003ca href=\"\/en\/collections\/nuesse\"\u003enuts\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/salzgebaeck\"\u003esalty snacks\u003c\/a\u003e with the same philosophy in our shop—no flavoring tricks, just genuine spice.\u003c\/p\u003e\n\n\u003ch3\u003eJalapeño kick for snack boards and burgers\u003c\/h3\u003e\n\u003cp\u003eJalapeño chips are the green spicy variety in the snack range—they go perfectly with anything Tex-Mex, with burgers, nachos, or simply enjoyed before a movie night.\u003c\/p\u003e\n\u003cp\u003eNaturally, they are a classic companion to a plate of nachos with sour cream, shredded cheese, and salsa—just pour them into a bowl and you're set. But try crumbling them over a burger for an extra crunch layer, serving them with a Mexican bean dip, or simply pairing them with avocado toast and lime, where the green heat fits perfectly.\u003c\/p\u003e\n\u003cp\u003eThe jalapeño notes are most intense when freshly opened—and in good company, a bag is emptied quickly.\u003c\/p\u003e\n\u003cp\u003eIn your pantry, they look great next to the \u003ca href=\"\/en\/products\/superbon-chips-de-madrid-piments\"\u003ePiments variety\u003c\/a\u003e for red heat—green and red, depending on your mood. If you would like to choose from the entire brand range, you can find \u003ca href=\"\/en\/collections\/superbon-chips-de-madrid\"\u003eall varieties by Superbon\u003c\/a\u003e in our small selection, each with its own character.\u003c\/p\u003e\n\n\u003ch3\u003eThe del Pozo family and the green heat\u003c\/h3\u003e\n\u003cp\u003eThe jalapeño variety also comes from the del Pozo family's workshop in La Chueca, the district in Madrid considered the \"chip capital\" of Spain.\u003c\/p\u003e\n\u003cp\u003eThe production follows the same principle as the salt variety: Spanish potatoes are washed, hand-selected, thinly sliced, and fried in sunflower oil. In the final step, a mixture of ground jalapeño powder, green bell pepper powder, and salt is applied to the still-warm chips—finely measured to ensure the heat is distinct but not overpowering.\u003c\/p\u003e\n\u003cp\u003eLike all Superbon varieties, the jalapeño version belongs to the Belgian brand founded by Philippe Emmanuelli in Brussels in 2012. His standard: chips without the frills, made with honest ingredients. For the jalapeño variety, that means real, ground jalapeño based on Mexican tradition, not a spice flavoring—an honest heat that you can find both in the bag and on your tongue.\u003c\/p\u003e\n\u003cp\u003eThe jalapeño bag features—alongside Greg Ewing's bull emblem—a bright green jalapeño pepper, designed in a lithographic style. Beneath it is the French slogan \"La qualité a toujours raison\"—quality is always right. A poster-style look on the shelf, with bold lithographic colors for each variety.\u003c\/p\u003e\n\u003cp\u003eSpanish potato, Mexican spice, Belgian design—heat that doesn't scream, but convinces.\u003c\/p\u003e","brand":"Superbon","offers":[{"title":"125 g","offer_id":53071663956302,"sku":"047SUP0009","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/files\/superbon-chips-de-madrid-jalapeno.jpg?v=1750984734"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1124\/5646\/collections\/superbon-logo.png?v=1770813647","url":"https:\/\/norgutes.com\/en\/collections\/superbon-chips-de-madrid.oembed","provider":"nur Gutes","version":"1.0","type":"link"}